I’ve been in design and direction for over 25 years, working with top agencies, studios and private clients, both freelance and in-house. Along the way, I’ve had the good fortune of collaborating with amazing people on everything from niche passion projects to large-scale systems.

This journey has taken me through a wide range of industries, giving me a broad perspective and a lot of creative flexibility. Whether shaping brand identities, building interactive experiences, or even designing a sonic bleep, I help teams create work that feels meaningful and adds real value to the people they’re speaking to. 

I love good stories and thrive where ideas meet execution. I explore narratives and guide projects through that space, whether leading or contributing as part of a team. I’m also deeply interested in the creative process and its possibilities in times when technology allows us to orchestrate the artistic journey differently. I share some of my experiments and ideas through Zero Crossing studio, which invites us to see through the current traditional design approaches.