In the midst of "more of the same", owning a unique feel  is an act of greatness.

I work to amplify creators' magic and their communities guided by the principles of diversity, inclusivness and equity.

I set the creative journey as an opportunity to honour the interconnectedness of all things in life. And aim to design systems rooted in giving back with every collaboration as a regenerative act of doing good.

I HELP WITH

Brand & Identity

Core Discoverability

Brand Strategy

Logo & Identity Design

Identity Systems

Art Direction

Digital Experiences

UX Strategy

Product Design

Art Direction

Visual Design

Design Systems

DESIGN PRACTICE

Human

I design for Humans. I'm a human, you're a human and most likely the ones you're trying to help - your community - are also humans. With that in mind, my work aims to focus on what humans need rather than what technology can do.  

Connected

First things first. Having clarity on what are we doing, for whom are we doing it and, why are we doing it will inform how we do it. As designers of our realities, we must live and breathe our community (or communities) to identify how to make their lives better.  

Regenerative

There are many ways we can design, but what do we want to bring about and leave behind? Keeping that question in mind allow us to stay connected with our most basic human instinct of doing good. I aim to design stories that bring the best of creators in amplifying their humanness and ways of working in the good interest of the people and the planet.

CREATIVE JOURNEY

Think Less, Feel More

Each one of us is unique and I try to approach each collaboration with a open state of mind before suggesting timelines and deliverables. I use certain methods and processes to spice up the creative flow. Some traditional, some completely novel in the design industry (more on that soon). Above all, I try to nurture a fertile ground where innovation can arise and flourish, while holding space to feel into each step on the creative journey. 

By cherishing the dynamics of co-creation, I strive to conduct an experience that's not only unique and enjoyable but also one that's fun and fosters the personal growth for my clients.

If this sounds like your kind of vibe, let's talk.