"Amidst the ordinary, owning a unique story is an act of greatness" — Qaphqa

I work to amplify the magic of creators and their communities, guided by the principles of diversity, inclusivity, and equity.

For me, the creative journey is an opportunity to honour the interconnectedness of all things. I strive to design systems that give back—where every collaboration becomes a regenerative act of doing good.

I HELP WITH

BRAND & IDENTITY

Core Discoverability

Brand Strategy

Logo & Identity Design

Identity Systems

Art Direction

DIGITAL EXPERIENCE

UX Strategy

Product Design

Art Direction

Visual Design

Design Systems

DESIGN PRACTICE

Human

I design for humans. I’m a human, you’re a human, and the people you’re looking to serve—your community—are humans too. With that at heart, my work centers on what people truly need, not just what technology can do.

Connected

First things first—clarity is key. Understanding what we’re creating, who it’s for, and why it matters shapes how we bring it to life. As designers of our realities, we must immerse ourselves in our communities, listening profoundly and living their experiences to discover how we can improve their lives.

Regenerative

Design takes many forms, but what do we truly want to create—and what do we want to leave behind? Keeping this question at the forefront keeps us rooted in our most fundamental human instinct: to do good. My goal is to design stories that highlight the best in creators, amplifying their authenticity and ways of working in service of both people and the planet.

CREATIVE JOURNEY

Think Less, Feel More

Each of us is unique, and I approach every co-creation with an open mind, allowing the process to unfold organically before suggesting specific methods. As a CORE-certified coach, I integrate proven methodologies with innovative approaches to bring clarity and flow to my clients' creative journeys.

Some techniques are rooted in tradition, while others break new ground in the design industry. By embracing a broader spectrum of practices than conventional studios and agencies, we craft authentic, meaningful solutions—designed to stand out, not blend in.

Above all, I cultivate a space where innovation thrives—a place where ideas take shape with intention and authenticity. I guide the process with awareness, ensuring each step is a conscious and honest creation.

Through the art of co-creation, I strive to make the experience not only effective and fulfilling but also enjoyable, inspiring, and a catalyst for personal growth.

If this resonates with you, let’s connect.