"Amidst the ordinary, owning a unique story is an act of greatness" —qaphqa

I work to amplify creators' magic and their communities guided by the principles of diversity, inclusivity and equity.

I view the creative journey as an opportunity to honour the interconnectedness of all things in life. I aim to design systems rooted in giving back , with every collaboration being a regenerative act of doing good.

I HELP WITH

Brand & Identity

Core Discoverability

Brand Strategy

Logo & Identity Design

Identity Systems

Art Direction

Digital Experiences

UX Strategy

Product Design

Art Direction

Visual Design

Design Systems

DESIGN PRACTICE

Human

I design for Humans. I'm a human, you're a human and most likely the ones you're trying to help - your community - are also humans. With that in mind, my work focuses on what humans need rather than what technology can do.  

Connected

First things first. Having clarity on what we are doing, for whom we are doing it, and why we are doing it will inform how we do it. As designers of our realities, we must live and breathe our communities) to identify how to make their lives better.  

Regenerative

We can design in many ways, but what do we want to bring about and leave behind? Keeping that question in mind lets us stay connected with our most basic human instinct of doing good. I aim to design stories that bring the best of creators to amplify their humanness and ways of working in the good interest of the people and the planet.

CREATIVE JOURNEY

Think Less, Feel More

Each one of us is unique and I try to approach each collaboration with a open state of mind before suggesting timelines and deliverables. I use certain methods and processes to spice up the creative flow. Some traditional, some completely novel in the design industry (more on that soon). Above all, I try to nurture a fertile ground where innovation can arise and flourish, while holding space to feel into each step on the creative journey.

By cherishing the dynamics of co-creation, I strive to conduct an experience that's not only unique and enjoyable but also one that's fun and fosters personal growth for my clients.

If this sounds like your kind of vibe, let's talk.