What is a Design Sprint?
It's an innovation process that was originally created at Google Ventures, and since then has been used at pretty much every company that puts design at the center of transformation!
Based on Design Thinking and the Lean Startup, the original Design Sprint compresses longer periods of work into one week by directly getting market feedback to your idea - without having to build it first. Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid.
Is it the right process for you?
Companies usually spend months to design, build and launch a solution and only then get market validation.
The Design Sprint does all of this in much less time making by rapidly producing a high-fidelity prototype and testing with real target customers.
By skipping the bulding and launching phases we speed up the path to market validation dramatically. This saves companies months of work and money!
How does a Design Sprint look like?
Design Sprints usually run during the period of 5 days.
Days 1, 2 and 3 are client workshops in which we define the challenge, identify opportunities, and ideate and create solutions. On day 4 we rapidly build a high-fidelity prototype of the solution, which is then tested with real users or customers on the last day.
Some clients prefer Custom Design Sprints that are tailored to their specific situation. By bringing extra rounds of design and validation clients ensure the results in a higher-fidelity and validated solution diminushing the chances of market.