Acala Network is a leading DeFi platform built on the Polkadot blockchain. It offers unified liquidity and cross-chain capabilities. A partnership between Laminar and Polkawallet, the platform seeks to create a decentralized and interoperable financial market.

They required a modern visual identity that mirrored its growth and market position, along with a scalable, user-friendly website that clearly communicated its offerings within a strict timeframe, necessitating efficient collaboration and execution.

During my contract with Deep Work Studio as a Creative Director, I led the rebranding and product design sprint for Acala. This process included revisiting the brand identity, refining the logo, and aligning the visual language with the company’s evolving vision and positioning.

To modernize the brand and improve the user experience, we conducted two sprints: a rebrand and a product design. The rebranding sprint focused refining the logo, and creating a cohesive visual identity and brand guidelines. The product design sprint involved close collaboration with Acala stakeholders to develop a structured homepage, streamline information architecture, and prototype and test the results.

The project delivered a modern and cohesive brand identity, along with a clean, intuitive homepage that effectively communicates Acala’s offerings and invites users into the DeFi ecosystem. Additionally, the scalable design system provided a foundation for seamless website expansion, ensuring long-term consistency and growth. Our work positioned Acala as a forward-thinking DeFi leader within the Polkadot ecosystem.

Acala Network is a leading DeFi platform built on the Polkadot blockchain. It offers unified liquidity and cross-chain capabilities. A partnership between Laminar and Polkawallet, the platform seeks to create a decentralized and interoperable financial market.

They required a modern visual identity that mirrored its growth and market position, along with a scalable, user-friendly website that clearly communicated its offerings within a strict timeframe, necessitating efficient collaboration and execution.

During my contract with Deep Work Studio as a Creative Director, I led the rebranding and product design sprint for Acala. This process included revisiting the brand identity, refining the logo, and aligning the visual language with the company’s evolving vision and positioning.

To modernize the brand and improve the user experience, we conducted two sprints: a rebrand and a product design. The rebranding sprint focused refining the logo, and creating a cohesive visual identity and brand guidelines. The product design sprint involved close collaboration with Acala stakeholders to develop a structured homepage, streamline information architecture, and prototype and test the results.

The project delivered a modern and cohesive brand identity, along with a clean, intuitive homepage that effectively communicates Acala’s offerings and invites users into the DeFi ecosystem. Additionally, the scalable design system provided a foundation for seamless website expansion, ensuring long-term consistency and growth. Our work positioned Acala as a forward-thinking DeFi leader within the Polkadot ecosystem.

Acala Network is a leading DeFi platform built on the Polkadot blockchain. It offers unified liquidity and cross-chain capabilities. A partnership between Laminar and Polkawallet, the platform seeks to create a decentralized and interoperable financial market.

They required a modern visual identity that mirrored its growth and market position, along with a scalable, user-friendly website that clearly communicated its offerings within a strict timeframe, necessitating efficient collaboration and execution.

During my contract with Deep Work Studio as a Creative Director, I led the rebranding and product design sprint for Acala. This process included revisiting the brand identity, refining the logo, and aligning the visual language with the company’s evolving vision and positioning.

To modernize the brand and improve the user experience, we conducted two sprints: a rebrand and a product design. The rebranding sprint focused refining the logo, and creating a cohesive visual identity and brand guidelines. The product design sprint involved close collaboration with Acala stakeholders to develop a structured homepage, streamline information architecture, and prototype and test the results.

The project delivered a modern and cohesive brand identity, along with a clean, intuitive homepage that effectively communicates Acala’s offerings and invites users into the DeFi ecosystem. Additionally, the scalable design system provided a foundation for seamless website expansion, ensuring long-term consistency and growth. Our work positioned Acala as a forward-thinking DeFi leader within the Polkadot ecosystem.

Acala Network is a leading DeFi platform built on the Polkadot blockchain. It offers unified liquidity and cross-chain capabilities. A partnership between Laminar and Polkawallet, the platform seeks to create a decentralized and interoperable financial market.

They required a modern visual identity that mirrored its growth and market position, along with a scalable, user-friendly website that clearly communicated its offerings within a strict timeframe, necessitating efficient collaboration and execution.

During my contract with Deep Work Studio as a Creative Director, I led the rebranding and product design sprint for Acala. This process included revisiting the brand identity, refining the logo, and aligning the visual language with the company’s evolving vision and positioning.

To modernize the brand and improve the user experience, we conducted two sprints: a rebrand and a product design. The rebranding sprint focused refining the logo, and creating a cohesive visual identity and brand guidelines. The product design sprint involved close collaboration with Acala stakeholders to develop a structured homepage, streamline information architecture, and prototype and test the results.

The project delivered a modern and cohesive brand identity, along with a clean, intuitive homepage that effectively communicates Acala’s offerings and invites users into the DeFi ecosystem. Additionally, the scalable design system provided a foundation for seamless website expansion, ensuring long-term consistency and growth. Our work positioned Acala as a forward-thinking DeFi leader within the Polkadot ecosystem.

Acala Network is a leading DeFi platform built on the Polkadot blockchain. It offers unified liquidity and cross-chain capabilities. A partnership between Laminar and Polkawallet, the platform seeks to create a decentralized and interoperable financial market.

They required a modern visual identity that mirrored its growth and market position, along with a scalable, user-friendly website that clearly communicated its offerings within a strict timeframe, necessitating efficient collaboration and execution.

During my contract with Deep Work Studio as a Creative Director, I led the rebranding and product design sprint for Acala. This process included revisiting the brand identity, refining the logo, and aligning the visual language with the company’s evolving vision and positioning.

To modernize the brand and improve the user experience, we conducted two sprints: a rebrand and a product design. The rebranding sprint focused refining the logo, and creating a cohesive visual identity and brand guidelines. The product design sprint involved close collaboration with Acala stakeholders to develop a structured homepage, streamline information architecture, and prototype and test the results.

The project delivered a modern and cohesive brand identity, along with a clean, intuitive homepage that effectively communicates Acala’s offerings and invites users into the DeFi ecosystem. Additionally, the scalable design system provided a foundation for seamless website expansion, ensuring long-term consistency and growth. Our work positioned Acala as a forward-thinking DeFi leader within the Polkadot ecosystem.