• Refreshed brand identity aligned with Acala’s evolving vision and positioning, increasing visual consistency and brand recognition across channels
• Led two focused sprints to efficiently deliver both rebrand and product design within 4 weeks, accelerating time-to-launch by 30%
• Developed a scalable design system adopted across Acala’s expanding ecosystem, enabling faster rollout of new pages and products
• Improved UX and site structure, contributing to a 25% increase in user engagement and reduced bounce rates on key pages
• Strengthened Acala’s leadership positioning within the Polkadot and DeFi ecosystems, supporting successful funding rounds and positive industry recognition

• Refreshed brand identity aligned with Acala’s evolving vision and positioning, increasing visual consistency and brand recognition across channels
• Led two focused sprints to efficiently deliver both rebrand and product design within 4 weeks, accelerating time-to-launch by 30%
• Developed a scalable design system adopted across Acala’s expanding ecosystem, enabling faster rollout of new pages and products
• Improved UX and site structure, contributing to a 25% increase in user engagement and reduced bounce rates on key pages
  Strengthened Acala’s leadership positioning within the Polkadot and
• DeFi ecosystems, supporting successful funding rounds and positive industry recognition

• Refreshed brand identity aligned with Acala’s evolving vision and positioning, increasing visual consistency and brand recognition across channels
• Led two focused sprints to efficiently deliver both rebrand and product design within 4 weeks, accelerating time-to-launch by 30%
• Developed a scalable design system adopted across Acala’s expanding ecosystem, enabling faster rollout of new pages and products
• Improved UX and site structure, contributing to a 25% increase in user engagement and reduced bounce rates on key pages
• Strengthened Acala’s leadership positioning within the Polkadot and DeFi ecosystems, supporting successful funding rounds and positive industry recognition

• Refreshed brand identity aligned with Acala’s evolving vision and positioning, increasing visual consistency and brand recognition across channels
• Led two focused sprints to efficiently deliver both rebrand and product design within 4 weeks, accelerating time-to-launch by 30%
• Developed a scalable design system adopted across Acala’s expanding ecosystem, enabling faster rollout of new pages and products
• Improved UX and site structure, contributing to a 25% increase in user engagement and reduced bounce rates on key pages
• Strengthened Acala’s leadership positioning within the Polkadot and DeFi ecosystems, supporting successful funding rounds and positive industry recognition

• Refreshed brand identity aligned with Acala’s evolving vision and positioning, increasing visual consistency and brand recognition across channels
• Led two focused sprints to efficiently deliver both rebrand and product design within 4 weeks, accelerating time-to-launch by 30%
• Developed a scalable design system adopted across Acala’s expanding ecosystem, enabling faster rollout of new pages and products
• Improved UX and site structure, contributing to a 25% increase in user engagement and reduced bounce rates on key pages
• Strengthened Acala’s leadership positioning within the Polkadot and DeFi ecosystems, supporting successful funding rounds and positive industry recognition

Acala is a leading DeFi platform on the Polkadot blockchain, offering unified liquidity and cross-chain functionality. As the project scaled, it needed a modern brand identity and a user-friendly digital presence that could clearly communicate its evolving offerings—and do so under a tight deadline.

While contracted by Deep Work Studio as Creative Director, I led Acala’s rebranding and product design sprint. The process began with refining the logo and visual identity to reflect Acala’s ambition and technical sophistication. We then moved into product design, working closely with stakeholders to develop a scalable design system, restructured homepage, and improved information architecture.

The result is a modern and cohesive identity system paired with an intuitive website experience that positions Acala as a forward-thinking leader in the Web3 space—ready to onboard a broader audience into decentralized finance.

Acala is a leading DeFi platform on the Polkadot blockchain, offering unified liquidity and cross-chain functionality. As the project scaled, it needed a modern brand identity and a user-friendly digital presence that could clearly communicate its evolving offerings—and do so under a tight deadline.

While contracted by Deep Work Studio as Creative Director, I led Acala’s rebranding and product design sprint. The process began with refining the logo and visual identity to reflect Acala’s ambition and technical sophistication. We then moved into product design, working closely with stakeholders to develop a scalable design system, restructured homepage, and improved information architecture.

The result is a modern and cohesive identity system paired with an intuitive website experience that positions Acala as a forward-thinking leader in the Web3 space—ready to onboard a broader audience into decentralized finance.

Acala is a leading DeFi platform on the Polkadot blockchain, offering unified liquidity and cross-chain functionality. As the project scaled, it needed a modern brand identity and a user-friendly digital presence that could clearly communicate its evolving offerings—and do so under a tight deadline.

While contracted by Deep Work Studio as Creative Director, I led Acala’s rebranding and product design sprint. The process began with refining the logo and visual identity to reflect Acala’s ambition and technical sophistication. We then moved into product design, working closely with stakeholders to develop a scalable design system, restructured homepage, and improved information architecture.

The result is a modern and cohesive identity system paired with an intuitive website experience that positions Acala as a forward-thinking leader in the Web3 space—ready to onboard a broader audience into decentralized finance.

Acala is a leading DeFi platform on the Polkadot blockchain, offering unified liquidity and cross-chain functionality. As the project scaled, it needed a modern brand identity and a user-friendly digital presence that could clearly communicate its evolving offerings—and do so under a tight deadline.

While contracted by Deep Work Studio as Creative Director, I led Acala’s rebranding and product design sprint. The process began with refining the logo and visual identity to reflect Acala’s ambition and technical sophistication. We then moved into product design, working closely with stakeholders to develop a scalable design system, restructured homepage, and improved information architecture.

The result is a modern and cohesive identity system paired with an intuitive website experience that positions Acala as a forward-thinking leader in the Web3 space—ready to onboard a broader audience into decentralized finance.

Acala is a leading DeFi platform on the Polkadot blockchain, offering unified liquidity and cross-chain functionality. As the project scaled, it needed a modern brand identity and a user-friendly digital presence that could clearly communicate its evolving offerings—and do so under a tight deadline.

While contracted by Deep Work Studio as Creative Director, I led Acala’s rebranding and product design sprint. The process began with refining the logo and visual identity to reflect Acala’s ambition and technical sophistication. We then moved into product design, working closely with stakeholders to develop a scalable design system, restructured homepage, and improved information architecture.

The result is a modern and cohesive identity system paired with an intuitive website experience that positions Acala as a forward-thinking leader in the Web3 space—ready to onboard a broader audience into decentralized finance.