A sprint system designed to take a brand to the next level in 4 weeks.
Covalent is the company responsible for providing an unified API that brings visibility to billions of blockchain data end points. They proud themselves by being able to give visibility to different classes of end points (class A, class B) instead of one only as per the main competitors.
To come up with new unique visual aesthetic for Covalent's ecosystem that inspires innovation, credibility and security. To communicate Covalent's API strenghts in a way that distinguishes them from main competitors and encourages community growth and contribution.
After experimenting with the Product Design sprint and transforming it to be able to answer Acala Network request to rebrand, we knew we had to refine a couple more things so we could deliver more and better results.
Design Sprint stills
The client was amazed on how we were able to deliver so much value packed in only four weeks. They felt like they were armed to go and portray a completely new brand aesthetic that would position them on another level.
The sucess can be measured by the email we got from Ganesh Swami (Covalent CEO) three weeks after our deliver.
- "If you hadn't heard - we closed a round with Coinbase + Binance + Hashed and just announced our public sale on Coinlist. Since the team at Deepwork are a huge part of our branding success, we would like to offer you a spot on our VIP list."
Digital Brand Guidelines (selected stills)
B. Dias, / G. Campos
STUDIO / AGENCY
Deep Work Studio