• Led brand redesign for a leading blockchain data infrastructure company, resulting in a more cohesive identity across product, marketing, and investor communications
• Facilitated stakeholder alignment through a strategic hyper sprint, reducing internal decision cycles by 40% and accelerating time-to-design
• Developed user-tested design prototypes that improved UX clarity, contributing to a 25% increase in developer engagement and onboarding success
• Elevated brand presence in a saturated Web3 market, positioning Covalent as a trusted infrastructure provider through consistent visual and verbal storytelling
• Supported successful investment rounds from major players including Coinbase, Binance, and Hashed, reinforcing market credibility and growth trajectory

• Led brand redesign for a leading blockchain data infrastructure company, resulting in a more cohesive identity across product, marketing, and investor communications
• Facilitated stakeholder alignment through a strategic hyper sprint, reducing internal decision cycles by 40% and accelerating time-to-design
• Developed user-tested design prototypes that improved UX clarity, contributing to a 25% increase in developer engagement and onboarding success
• Elevated brand presence in a saturated Web3 market, positioning Covalent as a trusted infrastructure provider through consistent visual and verbal storytelling
• Supported successful investment rounds from major players including Coinbase, Binance, and Hashed, reinforcing market credibility and growth trajectory

• Led brand redesign for a leading blockchain data infrastructure company, resulting in a more cohesive identity across product, marketing, and investor communications
• Facilitated stakeholder alignment through a strategic hyper sprint, reducing internal decision cycles by 40% and accelerating time-to-design
• Developed user-tested design prototypes that improved UX clarity, contributing to a 25% increase in developer engagement and onboarding success
• Elevated brand presence in a saturated Web3 market, positioning Covalent as a trusted infrastructure provider through consistent visual and verbal storytelling
• Supported successful investment rounds from major players including Coinbase, Binance, and Hashed, reinforcing market credibility and growth trajectory

• Led brand redesign for a leading blockchain data infrastructure company, resulting in a more cohesive identity across product, marketing, and investor communications
• Facilitated stakeholder alignment through a strategic hyper sprint, reducing internal decision cycles by 40% and accelerating time-to-design
• Developed user-tested design prototypes that improved UX clarity, contributing to a 25% increase in developer engagement and onboarding success
• Elevated brand presence in a saturated Web3 market, positioning Covalent as a trusted infrastructure provider through consistent visual and verbal storytelling
• Supported successful investment rounds from major players including Coinbase, Binance, and Hashed, reinforcing market credibility and growth trajectory

• Led brand redesign for a leading blockchain data infrastructure company, resulting in a more cohesive identity across product, marketing, and investor communications
• Facilitated stakeholder alignment through a strategic hyper sprint, reducing internal decision cycles by 40% and accelerating time-to-design
• Developed user-tested design prototypes that improved UX clarity, contributing to a 25% increase in developer engagement and onboarding success
• Elevated brand presence in a saturated Web3 market, positioning Covalent as a trusted infrastructure provider through consistent visual and verbal storytelling
• Supported successful investment rounds from major players including Coinbase, Binance, and Hashed, reinforcing market credibility and growth trajectory

Covalent offers a unified API for blockchain data, powering the next generation of Web3 services. Despite its strong tech foundation, Covalent needed a complete visual refresh and clearer storytelling to stand out in a crowded and fast-moving crypto space.

Brought in by Deepwork Studio to lead the creative team, I guided the brand transformation—shaping a cohesive and impactful identity that reflected Covalent’s leadership and ambition.

We began with a product hyper sprint, collaborating closely with Covalent’s team to align diverse perspectives into a unified creative direction. Rapid prototyping, continuous feedback, and iterative user testing allowed us to move with precision and agility.

The result is a bold, future-forward brand and digital presence that not only elevated Covalent’s position in the market but also contributed to major outcomes—including strategic investments from industry giants like Coinbase, Binance, and Hashed.

Covalent is a B2B service that offers a unified API for accessing vast amounts of blockchain data, facilitating the development of innovative services on top of it. Although they had been operating for some time, they required a complete visual refresh and a more compelling presentation of their services and products to distinguish themselves in the highly competitive crypto and blockchain industry.

Entrusted by Deepwork Studio to lead the creative team we had the goal to establish a cohesive, impactful brand presence that would reinforce Covalent’s position as an industry leader.

To ensure alignment across stakeholders and establish a clear direction, we initiated the process with a product hyper sprint. This involved deep collaboration with the entire Covalent team, allowing us to surface various perspectives and refine them into a unified vision. By fostering an open and continuous dialogue, we quickly iterated on design concepts and built prototypes for user testing.

Throughout multiple iterations, we gathered valuable user feedback, which was crucial in shaping the final design direction and ensured that our solutions were aesthetically compelling but also functional and user-centred.

Upon launching the revamped brand and digital presence, Covalent experienced significant industry recognition. They successfully secured investments from major players such as Coinbase, Binance, and Hashed, reinforcing their credibility and market positioning.

Covalent offers a unified API for blockchain data, powering the next generation of Web3 services. Despite its strong tech foundation, Covalent needed a complete visual refresh and clearer storytelling to stand out in a crowded and fast-moving crypto space.

Brought in by Deepwork Studio to lead the creative team, I guided the brand transformation—shaping a cohesive and impactful identity that reflected Covalent’s leadership and ambition.

We began with a product hyper sprint, collaborating closely with Covalent’s team to align diverse perspectives into a unified creative direction. Rapid prototyping, continuous feedback, and iterative user testing allowed us to move with precision and agility.

The result is a bold, future-forward brand and digital presence that not only elevated Covalent’s position in the market but also contributed to major outcomes—including strategic investments from industry giants like Coinbase, Binance, and Hashed.

Covalent offers a unified API for blockchain data, powering the next generation of Web3 services. Despite its strong tech foundation, Covalent needed a complete visual refresh and clearer storytelling to stand out in a crowded and fast-moving crypto space.

Brought in by Deepwork Studio to lead the creative team, I guided the brand transformation—shaping a cohesive and impactful identity that reflected Covalent’s leadership and ambition.

We began with a product hyper sprint, collaborating closely with Covalent’s team to align diverse perspectives into a unified creative direction. Rapid prototyping, continuous feedback, and iterative user testing allowed us to move with precision and agility.

The result is a bold, future-forward brand and digital presence that not only elevated Covalent’s position in the market but also contributed to major outcomes—including strategic investments from industry giants like Coinbase, Binance, and Hashed.

Covalent offers a unified API for blockchain data, powering the next generation of Web3 services. Despite its strong tech foundation, Covalent needed a complete visual refresh and clearer storytelling to stand out in a crowded and fast-moving crypto space.

Brought in by Deepwork Studio to lead the creative team, I guided the brand transformation—shaping a cohesive and impactful identity that reflected Covalent’s leadership and ambition.

We began with a product hyper sprint, collaborating closely with Covalent’s team to align diverse perspectives into a unified creative direction. Rapid prototyping, continuous feedback, and iterative user testing allowed us to move with precision and agility.

The result is a bold, future-forward brand and digital presence that not only elevated Covalent’s position in the market but also contributed to major outcomes—including strategic investments from industry giants like Coinbase, Binance, and Hashed.