La Bella Verde – Bruno Dias

Impact at a glance

Repositioned the brand with a storytelling-led digital platform rooted in sustainability, increasing time-on-site by 40% and improving content engagement
Clarified core narrative and offerings through strategy workshops, resulting in a stronger internal alignment and sharper external communication across channels
Created an immersive, emotionally resonant user experience that reflects life on the water, contributing to a 30% uplift in direct booking interest and social media sharing
Supported the growth of franchise opportunities and global expansion strategy, enabling new operations in Lisbon, Careyes, and Valencia
Strengthened La Bella Verde’s position as a leader in regenerative tourism, leading to media features, cross-industry partnerships, and increased brand equity within eco-conscious markets

Repositioned the brand with a storytelling-led digital platform rooted in sustainability, increasing time-on-site by 40% and improving content engagement
Clarified core narrative and offerings through strategy workshops, resulting in a stronger internal alignment and sharper external communication across channels
Created an immersive, emotionally resonant user experience that reflects life on the water, contributing to a 30% uplift in direct booking interest and social media sharing
Supported the growth of franchise opportunities and global expansion strategy, enabling new operations in Lisbon, Careyes, and Valencia
Strengthened La Bella Verde’s position as a leader in regenerative tourism, leading to media features, cross-industry partnerships, and increased brand equity within eco-conscious markets

Repositioned the brand with a storytelling-led digital platform rooted in sustainability, increasing time-on-site by 40% and improving content engagement
Clarified core narrative and offerings through strategy workshops, resulting in a stronger internal alignment and sharper external communication across channels
Created an immersive, emotionally resonant user experience that reflects life on the water, contributing to a 30% uplift in direct booking interest and social media sharing
Supported the growth of franchise opportunities and global expansion strategy, enabling new operations in Lisbon, Careyes, and Valencia
Strengthened La Bella Verde’s position as a leader in regenerative tourism, leading to media features, cross-industry partnerships, and increased brand equity within eco-conscious markets

Repositioned the brand with a storytelling-led digital platform rooted in sustainability, increasing time-on-site by 40% and improving content engagement
Clarified core narrative and offerings through strategy workshops, resulting in a stronger internal alignment and sharper external communication across channels
Created an immersive, emotionally resonant user experience that reflects life on the water, contributing to a 30% uplift in direct booking interest and social media sharing
Supported the growth of franchise opportunities and global expansion strategy, enabling new operations in Lisbon, Careyes, and Valencia
Strengthened La Bella Verde’s position as a leader in regenerative tourism, leading to media features, cross-industry partnerships, and increased brand equity within eco-conscious markets

Repositioned the brand with a storytelling-led digital platform rooted in sustainability, increasing time-on-site by 40% and improving content engagement
Clarified core narrative and offerings through strategy workshops, resulting in a stronger internal alignment and sharper external communication across channels
Created an immersive, emotionally resonant user experience that reflects life on the water, contributing to a 30% uplift in direct booking interest and social media sharing
Supported the growth of franchise opportunities and global expansion strategy, enabling new operations in Lisbon, Careyes, and Valencia
Strengthened La Bella Verde’s position as a leader in regenerative tourism, leading to media features, cross-industry partnerships, and increased brand equity within eco-conscious markets

Designing a Digital Manifesto for Regenerative Tourism

La Bella Verde is more than an eco-tourism company — it’s a movement sailing toward a new kind of future. With a fleet of solar- and wind-powered catamarans operating across Ibiza, Málaga, Marbella, Lisbon, Careyes, and Valencia, they are reimagining how humans explore the sea.

When they approached me, their bold vision lacked a digital vessel to carry it. Their website wasn’t doing justice to their mission — or their momentum.

We began with a series of immersive strategy workshops to surface their brand’s essence: a blend of environmental reverence, innovation, and joy. From this foundation, we crafted a storytelling-led, immersive platform that reflects not only their offering but their soul.

The design centers around fluidity, light, and presence — mirroring the experience of being on water. Every detail was crafted to guide users intuitively, educate without preaching, and spark a sense of belonging in a global eco-conscious community.