Wildfish – Bruno Dias

How to rebrand a London based development consultancy to distinguish in a cool quirky way?

INTRO

Wildfish is a London based development consultancy with 20+ years working with the likes of eBay, BBC and Lloyds bank to name a few. They are experts in Django and Phython and proud themselves to be stay wild and hungry to explore, experiment and innovate as when they started.

GOAL

To design an online experience that demonstrate Wildfish vast experience and showcases their hability to solve potential clients problems via a simple case-study portfolio.

PROCESS

After a few initial consultations with the client and understanding their challenges we were able to sit down and craft an solution that we could call - The Big Idea. We knew Wildfish were experts in being innovative so we decided to nudge them into using the technology they master to present themselves in a clever and different way?

That's exacly what we did when we presented the following deck.

The client loved it but this was indeed too big and ambitious to accomplish in the timeframe and resources they had in mind. We went back to the drawing board and soon followed with an alternative that was just inline with the client vision.

We carried out a few more presentation to craft other brand elements such as Brand Statement and possible Taglines.

Once we were agreed on the tone of voice and copy side of things we moved on to visual style considerations. We provided the client with the following art directions and some thoughts around each one of them.

01. Flat, human and simple.

02. Complex tech isomorphic.

03. Abstract quirky. arty & fun.

The client was quite pleased with all of them and was able to visuzlize how each one of them would translate onto a final presentation for the company. Nonetheless, they were interested in revamping the perception of the brand with a new fresh feel and felt the one that would bring such results was the 3rd - Abstract quirky, arty and fun.

The User Experience
With the art direction well defined we jumped into sketching the overall architecture of the experience so we could start making sense of all the content we had to design for.

Wildfish Site Map

Selected wireframes

The Illustrations for Wildfish
Coming up with the decorative elements was probably the most fun part of it all. Having 'abstract quirky, arty and fun' as a direction was amazing but was important to keep in mind that there was a fine line between appropriate and maybe just too much. In the I was able to come up with something quite unique that represented the wild and hungry explorative, experimental and innovative nature of the team behind Wildfish.

RESULTS

Bringing all the above together and making the sum of it all bigger than each one of its parts represented such a great reward. Above all it was very rewarding to see the a client that could now be perceived in a way that was aligned to their most intrinsic disruptive nature.

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