Burberry Festive Gifts
2012 / Burberry
To celebrate the Christmas Season for 2012 Burberry created a campaign imagery depicting a golden London skyline dotted with animated gold hot air balloons delivering gifts. The campaign was delivered showcasing men’s, women’s and children’s products using inspired combinations allowing the user to view smart suggestions based on the current product selection. This was the first model of such campaign execution made to dat which stands as the standard delivery of the current festive campaign to the current date. The campaign was fully build in HTML5 allowing users to experience the animated skyline not only on desktop but also on mobile entry points.