Magnumicecream.com
2016 / Unilever

During my time with R/GA I was able to help the agency establishing the new digital look and feel for one of their main Unilever portfolio clients – Magnum. Drawing from my previous experience with luxury brands I was approached by the agency with the aim of crafting this online experience. While Magnum ice creams aren’t considered luxury and are accessible products to most people, the proposed task of elevating the brand’s online perception to a new higher and premium feel represented the challenge. This demanded the exploration of a whole new visual language completely different departing from their previous e-commerce platform. The result is a much cleaner and elegant experience marrying their fashion, cinema and other artistic related content with a bold and impactful product presentation.
 
 

 

 

 

 

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Date
Project
Client
Type
2016
Magnum Ice Cream
Unilever
Art Direction & UI Design
2016
Neilscott Website
Neil Scott Furniture
Art Direction, UX/UI Design
2015
Jack Wills Digital Guidelines
Jack Wills
Branding & Identity Design
2015
Young Brits
Jack Wills
Art Direction, UX/UI Design
2015
Young Brits User Experience
Jack Wills
User Experience
2015
Jack Wills
Jack Wills
Art Direction & UX/UI Design
2014
Neil Scott Identity
Neil Scott Furniture
Branding & Identity Design
2014
TocaMe Design Conference 2014
TocaMe Studio
Sound Design
2014
By Silke Identity
By Silke
Branding & Identity Design
2012
Festive Gifts
Burberry
Art Direction, UX/UI Design
2012
Autumn Winter 2012
Burberry
Art Direction, UX/UI Design
2012
Talk Filmes
Talk Filmes
Art Direction & UX/UI Design
2012
Eyewear
Burberry
Art Direction, UX/UI Design
2012
Tailoring POS App
Burberry
Art Direction & UX/UI Design
2012
Tailoring
Burberry
Art Direction & UX/UI Design
2011
Diesel Island
Diesel
Art Direction & UI Design
2010
De Beers
De Beers
UI Design
2010
Yell.com
Yellow Pages
UI Design
2009
Ovi Maps
Nokia
UI Design
2009
Nokia Map Loader
Nokia
UI Design
2008
The Tractor
OneDotZero
Art Direction & Sound Design
2008
Ferrari Muretto Experience
Ferrari
Sound Design
2008
Ferrari Maranello Experience
Ferrari
Sound Design
2008
Ovi Digital Identity
Nokia
Branding & Identity Design
2008
Ovi Services Videos
Nokia
Motion Art Direction & Design
2008
Ovi.com
Nokia
UI Design
2008
Nike Bootcamp
Nike
Sound Design
2006
Nike Pro Emirates Stadium
Nike
Sound Design
2006
Xbox.com
Microsoft
UI Design