2008 / Nike
Bootcamp is an innovative off-season training program developed by professional trainers for professional players. This is the first time a program like this has been available to the public free of charge.The program requires minimal time during your off-season with results that will give you a definitive edge heading into your pre-season.
Having as a challenge the production of the audio identity for the online and mobile campaign, I executed several audio concepts for the global campaign. This included audio production for outputs such as online, mobile and iPod apps targeted at the EMEA and APAC markets (23 countries in total).
Nike Bootcamp was awarded by British Interactive Media Association the “Grand Prix 2008” (BIMA).